It also appears on all those personal profile feeds who like, comment or reshare it, which can add many tens if not hundreds of thousands more people who will see your content. If you post a blog or content or news release on your LinkedIn company page it appears on all the updates of those who are following your company page. HP couldn’t have achieved anything like this on its HP.com website because no one is going there every day as they are visiting LinkedIn. It posts relevant content for each page and gets millions of views, shares and comments. HP has almost 2m followers for example, with 10 showcase pages to demonstrate all its products and services. However people are following your company page on LinkedIn. Very few people are actually following your website and unless you or someone in your company shares your blog from your site with their followers, and that is reshared, then no one is going to read your content from your corporate website. If you place your blog where people are looking for it then it’s more likely to be read, shared and engaged with. Blogs, news, personal and company updates. Professionals go there looking for content of all kinds. LinkedIn is primary a business peer to peer content sharing network.
They will be the services section, the about us, the client list, case studies and then maybe your blogs, but unlikely. When someone looks at your website the priorities are not your blogs.
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